What is a culture?
   • Culture is the "lens" through which you view the 
    world. 
   • It is central to what you see,
   • How you make sense of what you see,
   • How you express yourself.
   "Culture is the arts elevated to a set of beliefs." 
                               – Tom Wolfe
   Four Fundamental Patterns of Cultural Difference
     What is different?
      1. Communication Styles
      2. Attitudes toward conflicts
      3. Decision making style
      4. Approaches to knowing
      What is hidden below the surface?
      1. Beliefs
      2. Values
      3. Expectations
      4. Attitudes
      CODES USED IN COMMUNICATION
      CODES USED IN COMMUNICATION
       Verbal Communication
       Verbal Communication
        Words
        Words
        Voice
        Voice
       Non-Verbal Communication
       Non-Verbal Communication
        Gestures
        Gestures
        Postures
        Postures
        Facial Expressions
        Facial Expressions
        Eye Contact
        Eye Contact
        Vocal Characteristics
        Vocal Characteristics
        Personal Appearance
        Personal Appearance
        Touch
        Touch
        Cross Culture Communication
        Cross Culture Communication
    Intercultural  Communication  is  the  process  of 
    Intercultural  Communication  is  the  process  of 
    sending and receiving messages between people 
    sending and receiving messages between people 
    whose cultural  background could  lead  them  to 
    whose cultural  background could  lead  them  to 
    interpret verbal and non-verbal signs differently.
    interpret verbal and non-verbal signs differently.
                  Why Cross Culture 
                  Why Cross Culture 
             Communication is important ?
             Communication is important ?
       Globalization: Cross border movement of people, goods and data 
       Globalization: Cross border movement of people, goods and data 
       brings more and more cultures into contact with one another and 
       brings more and more cultures into contact with one another and 
       increases the potential of cross culture communication.
       increases the potential of cross culture communication.
            ◦ Business Opportunities
              Business Opportunities
            ◦ Job Opportunities
              Job Opportunities
            ◦ Improves the contribution of employees in a diverse 
              Improves the contribution of employees in a diverse 
              workforce
              workforce
            ◦ Sharing of views and ideas
              Sharing of views and ideas
            ◦ Talent improvisation
              Talent improvisation
            ◦ An understanding of diverse market
              An understanding of diverse market