THE POSITION OF THE PRODUCT IN MARKETING MANAGEMENT :
     THE POSITION OF THE PRODUCT IN MARKETING MANAGEMENT :
     NEEDS
     NEEDS
                                   PRODUCT
                                   PRODUCT
     WANTS
     WANTS
                                    PRICE
                   PRODUCT          PRICE
    PERSONALITY    PRODUCT
    PERSONALITY     IMAGE
                    IMAGE
    PRESTIGE
    PRESTIGE
                                   PROMOTION
                                   PROMOTION
     INCOME
     INCOME
                                     PLACE
     EDUCATION                       PLACE
     EDUCATION
      PRODUCT LIFE CYCLE : 
        Products like living beings have a  definite life span. The life cycle of human beings is 
        characterized by certain stages like childhood, adolescence, adulthood and old age. The 
        life cycle of a product consists of the following stages:   
                                    1.Introduction
                                 2.Growth
                                 3.Maturity and
                                 4.Decline
           
         AN              :
        M
       U  N
      H  A                              P
        M
       U                                R
      H                                 P O
                                        R D
                                         O U
                        STAGES            D C
                                           U T
                        STAGES              C
         G                                  T
        IN
       E
       B G
        IN
       E
       B
    CHILD HOOD
    CHILD HOOD                       INTRODUCTION
                                     INTRODUCTION
    ADOLESCENCE
    ADOLESCENCE                        GROWTH
                                       GROWTH
   ADULTHHOOD
   ADULTHHOOD                          MATURITY
                                       MATURITY
     OLD AGE
     OLD AGE                            DECLINE
                                        DECLINE
                       Product life cycle chart:
                                                     
      Sales
               Research &       Introduction    Growth          Maturity       Saturation Decline
               Development
                                                                                              Time
    Product life cycle chart:
    Product life cycle chart:
                        PLC and Profits
 Sales/Profits          PLC and Profits
 Sales/Profits
                                  PLC
                                  PLC
                          Profits
                          Profits
                                 Time
       Losses                    Time
       Losses
                      Break Even
                      Break Even