Chapter 1 Information Systems: An Overview
            l e a r n i n g  o u t c o m e s
            LO1  Discuss common applications of computers 
            and   information systems.
            LO2  Explain the differences between computer 
            literacy           and information literacy.
            LO3  Define transaction processing systems.
            LO4  Define management information systems.
            LO5  Describe the four major components of an 
            information system.
            LO6  Discuss the differences between data and 
            information.
   MIS, Chapter 1
   ©2011 Course Technology, a part of Cengage Learning                                   2
                                             Chapter 1 Information Systems: An Overview
            l e a r n i n g  o u t c o m e s (cont’d.)
            LO7  Explain the importance and applications of 
            information systems in functional areas of a 
            business.
            LO8  Discuss how information technologies are 
            used to            gain a competitive advantage.
            LO9  Explain the Five Forces Model and strategies 
            for      gaining a competitive advantage.
            LO10               Review the IT job market
            LO11               Summarize the future outlook of 
            information systems.
   MIS, Chapter 1
   ©2011 Course Technology, a part of Cengage Learning                                   3
                                             Chapter 1 Information Systems: An Overview
      Computers and Information Systems in Daily Life
      • Computers and information systems are all 
          around you
           – Online classes
           – Grading
           – Grocery and retail
           – PDA and smartphones
           – Internet
      • “Information systems” versus “information 
          technology”
   MIS, Chapter 1
   ©2011 Course Technology, a part of Cengage Learning                                   4
                                             Chapter 1 Information Systems: An Overview
      A New Era of Marketing: YouTube
      YouTube is a popular video sharing service that 
      can be used as a marketing tool. The following 
      are examples of corporations that are using 
      YouTube to promote their products and 
      services:
      •
        Quiksilver
      •
        Ford Models
      •
        University of Phoenix Online
      •
        The Home Depot
      •
        Nikefootball
   MIS, Chapter 1
   ©2011 Course Technology, a part of Cengage Learning                                   5
                                             Chapter 1 Information Systems: An Overview
      Computer Literacy and Information Literacy
      • Computer literacy 
           – Having skills in using productivity software
      • Information literacy
           – Understanding the role of information in 
              generating and using business intelligence
      • Business intelligence (BI)
           – Provides historical, current, and predictive 
              views of business operations and environments
           – Gives organizations a competitive advantage in 
              the marketplace
   MIS, Chapter 1
   ©2011 Course Technology, a part of Cengage Learning                                   6