Learning Objectives - Fish to School •Understand fish and seafood on the school menu. •Understand opportunities and barriers. •Understand individual sales versus  vendor sales. •Develop a fish to school marketing tool. Photo: RI Sea Grant Bringing the Farm to School: Agricultural Producers’ Toolkit 2 Considerations for Working with Schools • Traditional paradigm: Menu drives product • Fish to School paradigm: Product volume drives menu • Farmers: Communication and kitchen flexibility is important Photo: rivertowns.net • Schools: Consistent product, abundant fish Bringing the Farm to School: Agricultural Producers’ Toolkit 3 offerings • Market swings versus low ...

 

It refers to the process of buying & selling goods/services to be used in the production of other goods/services, for consumption by the buying organization, and/or for resale by wholesalers and retailers What is Business-to-Business (B2B) marketing? B2B B2C Business-to-Business Business-to-Consumer Ultimate user: Ultimate user: Business individual household consumer B2B and B2C Major equipment: capital goods such as large or expensive machines, airplanes, and buildings Accessory equipment: goods, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment Raw materials: unprocessed extractive or agricultural products, such as mineral ore, timber, corn, fruits, vegetables ...