Seminar 27.8.13
      Contents
      -  Project description
      -  Constellation of the project group
      -  Why Created4kids?
      -  The retail concept 
      -  The business concept
    EMRS – 27.08.2013
      Concept description
                               Created4kids is a 
                 common retail platform for Danish 
                              children’s products 
               The object is to create a shop concept focusing on experiences and 
                                       edu-tainment. 
         The remote market like China, where concepts with experiences are of interest 
          are interesting. Other remote markets such as the USA and Japan will also be 
                                          looked at.
    EMRS – 27.08.2013
      The project group
     The constellation 
     Created4kids 
      An initiative in the Region’s creative growth strategy which must develop the business areas of the future in the cross-
      field between the different creative sectors and between the creative sectors as a whole, and other private and public 
      players.
      There was a round of applications in January 2013, where there are nine partnerships which, during 2013, will show 
      new ways of realising the potential in the creative companies.
      Works to promote innovation and growth in small and medium-size housing, clothing and creative companies.
      Innonet applied for inclusion of the project Created4kids in More.Creative and was selected as one of the nine out of 78 
      projects. 
      NEXT
          Phase 2 – late 2013:
          Selection of five of the nine projects 
    EMRS – 27.08.2013
      The project group
     Partners in Created4kids
                                        Designs and produces concepts for the retail sector
                                        TASK: Design of retail concept. Production of equipment.
       
                                        Works to promote innovation and growth in small and 
                                        medium-size interior, clothing and creative companies.
                                        TASK : Project management, networking, and applications for 
                                        public funding
                                        Consultancy company specialising in administration, 
                                        organisation and branding within the fashion and design sector 
                                        TASK: Chinese company, business strategy
                                        Communication house with several bureaus, all with expertise 
                                               within marketing and communication.
                                        TASK: Branding and communication platform.
    EMRS – 27.08.2013
     The foundation
     Why does Created4Kids have the potential for success?
     -  Significant demand in the distant markets for new concepts from the West
     -  Danish quality and Danish values are desired as “the good life” 
     -  Combining playing with learning is a unique concept which promotes creativity among children by    
     providing something they don’t normally focus on.
     -  High growth with many potential consumers
     -  The concept is innovative and the Nordic countries have/Denmark has a unique DNA
     How will we achieve this success?
     -  Strong branding through the Danish core values
     -  Communication and partnership with Danish brands
     -  Danish quality 
     -  Innovative shops - “experiences”
     -  Strong project management and strategies
     -  Strong partnership (network)
     -  Work on several fronts, also via other commercial cultural activities in 
     cooperation with the embassies and a common Nordic concept
    EMRS – 27.08.2013