842830 
                            
                            
                            
                            
                            
             Hospitality and Tourism 110 
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                                       
                     Department of Education 
                 Educational Programs & Services Branch 
                          2005 
                            
                            
                            
                            
                            
                                               
                                               
                                               
         
                                             
                                             
                                             
                                             
                      Table of Contents 
                           
        Acknowledgements................................................................................................i 
        Introduction........................................................................................................... ii 
        GCO 1  Introduction to the Hospitality and Tourism Industry................................1 
        GCO 2  Identify Tourism as it Relates to the Atlantic Region................................5 
        GCO 3 Demonstrate an understanding of marketing strategies, trends and 
        technology ..........................................................................................................11 
        GCO 4 Identify the eight sectors of the hospitality and tourism trade .................13 
        GCO 5 Demonstrate career opportunities in hospitality and tourism..................15 
        Appendix A .........................................................................................................20 
        Appendix B .........................................................................................................24 
         Recipe for Happy Tourists...............................................................................24 
         Sample Introductory Questions – Tourism......................................................24 
         P.A.M. Project .................................................................................................25 
         What Do You Know About Your Community...................................................26 
         What Do You Know About NB?.......................................................................27 
         You Are A Travel Agent...................................................................................28 
         Pioneers of the Hospitality and Tourism Industry............................................29 
         Eight Sectors of Hospitality and Tourism.........................................................30 
         Journal Entry...................................................................................................31 
         Guest Speaker Evaluation...............................................................................32 
         Career Plan.....................................................................................................33 
         Trip of a Lifetime..............................................................................................34 
         Let’s Have a Party...........................................................................................36 
         Project Ideas...................................................................................................37 
         Sample IMC Activity........................................................................................39 
         Sample Computer Reservations Systems.......................................................40 
         Placemat Activity.............................................................................................41 
         Canadian Tourism Industry Sectors................................................................42