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                                                                                                 Boyatzis
                 “pRimal leaDeRship Reassesses what maKes a GReat leaDeR.”                         mcKee
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                                          —usa toDay
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                   GloBe anD mail, Boston GloBe, anD BooKlist BestselleR.
                                                                                                                                                unleashinG 
         This is the book that established “emotional intelligence” in the business 
         lexicon—and made it a necessary skill for leaders.                                                                                   the poweR of 
            Managers and professionals across the globe have embraced Primal Leadership, 
         affirming the importance of emotionally intelligent leadership. Its influence has                                                       emotional 
         also reached well beyond the business world: the book and its ideas are now used 
         routinely in universities, business and medical schools, and professional training                                                   intelliGence
         programs, and by a growing legion of professional coaches. 
            This refreshed edition, with a new preface by the authors, vividly illustrates the 
         power—and the necessity—of leadership that is self-aware, empathic, motivating,                                                                       
         and collaborative in a world that is ever more economically volatile and techno-                                                                  the
                                                                                                                                                              tional
         logically complex. It is even timelier now than when it was originally published.                                                            inteRna     R, 
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            From bestselling authors Daniel Goleman, Richard Boyatzis, and Annie                                                                        Be           
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         McKee, this groundbreaking book remains a must-read for anyone who leads or                                                                        a new
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         aspires to lead.                                                                                                                                  pRef
            Also available in ebook format wherever ebooks are sold.
         Daniel Goleman is an internationally known psychologist and author of the                                                              Daniel Goleman
         bestselling Emotional Intelligence. RichaRD Boyatzis is Distinguished University                                                      RichaRD Boyatzis
         Professor at Case Western Reserve University, and an expert in the field of  
         emotional intelligence. annie mcKee is a senior fellow at the University of                                                               annie mcKee
         Pennsylvania and adviser to leaders around the globe.
                                                                  ISBN-13: 978-1-4221-6803-5
         Jacket photo illustration: Álvaro Domínguez                            90000
         Jacket design: Stephani Finks
         hbr.rbS                                          9 781422 168035                                                             haRvaRD Business Review pRess
                   This document is authorized for use only by Latte Buhat (lattebuhat@gmail.com). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies.
                   Primal 
                        Leadership
     This document is authorized for use only by Latte Buhat (lattebuhat@gmail.com). Copying or posting is an infringement of copyright. Please contact 
                       customerservice@harvardbusiness.org or 800-988-0886 for additional copies.
           185461 00 i-xxiv r0 ss.indd   i                          5/20/13   6:29 PM
     This document is authorized for use only by Latte Buhat (lattebuhat@gmail.com). Copying or posting is an infringement of copyright. Please contact 
                       customerservice@harvardbusiness.org or 800-988-0886 for additional copies.
           185461 00 i-xxiv r0 ss.indd   ii                         5/20/13   6:29 PM
                        Primal
                               Leadership
                               unleashing the Power of 
                               Emotional Intelligence
                               Daniel Goleman
                               Richard Boyatzis
                                                CKee
                               Annie M
                               HARVARD BUSINESS REVIEW PRESS
                               Boston, Massachusetts
      This document is authorized for use only by Latte Buhat (lattebuhat@gmail.com). Copying or posting is an infringement of copyright. Please contact 
                            customerservice@harvardbusiness.org or 800-988-0886 for additional copies.
              185461 00 i-xxiv r0 ss.indd   iii                                     5/20/13   6:29 PM