www.pwc.com/hu
      Sharing or paring? 
      Growth of the sharing economy
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                                                                                                                               Sharing or paring? Growth of the sharing economy   |  3
                                                                                        Contents 
                                                                                            Executive summary                                                                                 5
                                                                                            Main drivers                                                                                      9
                                                                                            Main features of sharing economy 
                                                                                            companies 12
                                                                                            Business models                                                                                  13
                                                                                            A contender for the throne                                                                     14
                                                                                            Emergence of the model in certain  
                                                                                            key sectors                                                                                    16
                                                                                             I.        Mobility industry                                                                     16
                                                                                             II.       Retail and consumer goods                                                             18
                                                                                             III.      Tourism and hotel industry                                                            19
                                                                                             IV.       Entertainment, multimedia and telecommunication                                       20
                                                                                             V.        Financial sector                                                                      21
                                                                                             VI.       Energy sector                                                                         22
                                                                                             VII.      Human resources sector                                                                23
                                                                                             VIII.     Peripheral areas of the sharing economy                                               24
                                                                                            Like it or lump it                                                                             25
                                                                                            What next?                                                                                     28
                                                                                            About PwC                                                                                      30
                                                                                            Contact 31
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                A day in the life of the sharing economy
                                 While he does his          Yesterday Peter applied for an online                   Nearby a 
                              morning workout, Peter               data gathering distance                        young mother 
                  8:00              listens to his                    work assignment                 12:30         offers her 
                             Cardio playlist on Spotify.               on TaskRabbit.                             home cooking 
                                                            9:15          So he can                              via Yummber, 
                                                                            concentrate better,                 and Peter jumps 
                                                                       he books office                                 at the 
                                                                         space in the                              opportunity.
                                                                           Kaptár 
                                                                           coworking
                                                                             office.
                 On Skillshare,     13:45                                                   16:00
                 he listens to the 
               Nature Photography                                         On the way home 
              for Beginners course.                               he stops to pick up 
                                                      15:45      the foodstuffs he                    To unwind, he starts 
                                                                    ordered last week from         watching a film on Netflix, 
                                                                  the shopping community         but gets bored of it and reads 
                                                                  Szatyorbolt.                      his book, sourced from 
                                 A friend shows him                                                  Rukkola.hu, instead. 
                              a new Hungarian board 
                             game under development, 
                 18:00            on Kickstarter.                   Next week he’s going on holiday in Italy 
                                 He likes it so much                           with his girlfriend. 
                                 he orders one too.                         Peter books a place to 
                                                              18:30             stay on Airbnb, 
                                                                               and sorts out the 
                                                                                transportation 
                                                                               using BlaBlaCar.
                                         Peter wants to assemble the furniture                             He’s late for dinner 
                                               he bought at the weekend,                                    with his friends, 
                                                  but he doesn’t have                       20:00 so he calls an Uber car. 
                                                     a screwdriver.                                        The Uber driver is 
                                                  Luckily, he manages                                  using Waze to get advance 
                                   19:00         to get hold of the tool                                warning of accidents and 
                                               he needs quickly through                                     avoid traffic jams.
                                                     Miutcánk.hu.
                       20:15                                          23:00
                                                                                    After supper the friends 
                                                                                    ride home on MOL Bubi 
                                    At the usual monthly                              community bicycles 
                              dinner with friends, they are trying                  in the pleasant summer 
                                       out home dining.                                     evening.